Here is the response I received after sending the letter of complaint to Adidas. I do believe they just don’t give a shit.
Women are an important part of the adidas brand and we are proud to have world class athletes like Victoria Pendelton, Jessica Ennis, Caroline Wozniacki and Blanca Vlasic as well as celebrities like Katy Perry among our brand ambassadors.
As the all adidas brand campaign evolves it will focus on different sports and therefore more likely to feature more women athletes.
We would like to thank you again for contacting adidas (UK) Limited.
Lauren Cruse email@example.com Customer Care Manager
For and on behalf of adidas (UK) Limited