Adidas responds, and then posts a video of women competing to be best dressed.

Here is the response I received after sending the letter of complaint to Adidas. I do believe they just don’t give a shit.

Dear Madam

Thank you for your enquiry, as a brand we take all feedback into consideration. 

Women are an important part of the adidas brand and we are proud to have world class athletes like Victoria Pendelton, Jessica Ennis, Caroline Wozniacki and Blanca Vlasic as well as celebrities like Katy Perry among our brand ambassadors.

As the all adidas brand campaign evolves it will focus on different sports and therefore more likely to feature more women athletes.

We would like to thank you again for contacting adidas (UK) Limited.

Yours sincerely

Lauren Cruse                                                                                                                                customercareuk@adidas.com                                                                                                     Customer Care Manager

For and on behalf of adidas (UK) Limited

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2 Responses to Adidas responds, and then posts a video of women competing to be best dressed.

  1. “…more likely to feature more women athletes”

    It would have been so much more convincing if they had said they had a definite plan to feature women athletes. Something tells me they just dont get it.

  2. Well, they DID say they would feature more women in coming ads.

    However this new piece couldnt be more telling about how adidas sees women. Remember, boys do sport, girls look pretty. It must be true cause adidas told me so.

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